I have been giving seminar on electronic journal publishing since 2005 while I was still with Elsevier. The activity has become regular now, even though I am not with Elsevier anymore. The forthcoming seminar will again at Airlangga University, Surabaya (Indonesia) on June 4th and 5th, 2008.
The topic for the first day will be ‘Citation Index and Impact Factor’ while for the second day will be ‘The Marketing Mix in Scientific Journal Publishing.’ Actually the materials are improvements from similar topics from November 2007 seminar, with more materials included on the PowerPoint presentation rather than online. I also differentiate ‘marketing’ into ‘input marketing’ and ‘output marketing.’
